Embedded analytics means placing reports, dashboards or data visuals inside another application, portal or website.
Embedded analytics
Embedded analytics means placing reports, dashboards or data visuals inside another application, portal or website.
Quick facts about embedded analytics
Analytics inside another product
Embedded analytics brings reporting into the digital environment where users already work.
Common in portals
It is often used in customer portals, partner platforms, SaaS products and internal business applications.
Needs secure access
Embedded analytics still requires authentication, permissions and data controls so each user sees the right reports.
Affects report quality
The reliability, structure and freshness of a data source directly affect how useful the final report is.
Where embedded analytics shows up
Embedded analytics is used when reporting should feel like part of a product or portal, not like a separate BI destination. The report may be built in Power BI, while the user experiences it inside a customer platform, partner area or internal tool.
Common examples include:
- A customer portal with performance reports
- A partner dashboard with shared sales data
- A SaaS product with built in usage analytics
- An internal tool with operational reporting
This makes embedded analytics useful when the audience needs insights, but does not need the full Power BI workspace experience. The value is not only the report itself, but where and how the report is delivered.
The report is only half the experience
Embedded analytics matters because users judge reporting by the full experience around it. A strong Power BI report can still feel difficult to use if access is unclear, the branding feels disconnected or users have to move through tools that were not designed for them.
For external reporting, this becomes even more important. Customers and partners usually expect a focused portal experience where the right reports are easy to find and the access model is already handled.
Skald BI helps organizations share existing Power BI reports through a secure branded portal. Instead of building a custom embedded analytics solution from scratch, teams can give customers, partners and internal users a clearer way to access the reports meant for them.
Use cases
See how different types of organisations use Skald BI to share Power BI securely with employees, customers and partners.
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Frequently asked questions
What is an example of embedded analytics?
An example is a customer portal where users can log in and view Power BI reports without opening Power BI directly.
Why do companies use embedded analytics?
Companies use embedded analytics to bring reporting closer to the user, often inside a product, portal or workflow they already use.
Does embedded analytics still need access control?
Yes. Embedded analytics still needs authentication, permissions and data controls so each user only sees the reports and data meant for them.
How does embedded analytics relate to Skald BI?