Report distribution is the process of delivering reports to the right users, with the right access and in the right environment.
Report distribution
Report distribution is the process of delivering reports to the right users, with the right access, in the right format or environment.
Quick facts about report distribution
Gets reports to users
Report distribution focuses on how reports are shared, accessed and used after they have been created.
More than publishing
Publishing a report is only one step. Distribution also includes access, audience, delivery method and user experience.
Important for external reporting
When reports are shared with customers or partners, distribution needs to be secure, clear and easy to manage.
Relevant to Power BI
In Power BI, report distribution can involve apps, workspaces, sharing links, embedded reports or portal based delivery.
Getting the report out of the BI team
A report only creates value when the right people can use it. Report distribution is the bridge between the team that builds the report and the audience that needs the insight.
Report distribution often includes decisions about:
- Who should receive access
- Where users should open the report
- Which reports each audience should see
- How access should be managed over time
This becomes more important as reporting grows beyond a small internal team. Customers, partners and wider employee groups often need a clearer experience than a shared file, manual export or generic workspace.
The delivery layer decides how reporting feels
A Power BI report can be well built, but the distribution experience still matters. If users do not know where to find reports, cannot access the right content or see a setup that feels disconnected from the service, the report becomes harder to use.
For external reporting, report distribution is also part of trust. Customers and partners need a secure, focused place to access the reporting meant for them. Skald BI helps organizations share existing Power BI reports through a branded portal, so report distribution becomes easier to manage across customers, partners and internal teams.
Use cases
See how different types of organisations use Skald BI to share Power BI securely with employees, customers and partners.
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Frequently asked questions
Why is report distribution important?
Report distribution matters because a report only creates value when users can find it, access it and understand how to use it.
What is report distribution in Power BI?
In Power BI, report distribution can include sharing reports through workspaces, apps, links, embedded experiences or portals.
What makes report distribution difficult?
It can become difficult when many users, customers or partners need different reports, permissions and data access rules.
How does Skald BI support report distribution?