White label reporting means presenting reports under your own brand, often through a portal or product experience.
White label reporting
White label reporting means delivering reports under your own brand, rather than sending users into a third party reporting experience.
Quick facts about white label reporting
Branded experience
White label reporting lets companies present reports with their own logo, design and customer experience.
Common in client reporting
It is often used when reports are shared with customers, partners or external stakeholders.
Keeps focus on the provider
Users access reporting as part of the company’s own service, portal or product experience.
Needs secure access
White label reporting still requires permissions, authentication and data controls so each user sees the right content.
When reporting needs to feel like your product
White label reporting is useful when data is part of the customer experience. Instead of sending clients to a separate tool or a generic BI environment, companies can present reports in a way that feels connected to their own brand and service. White label reporting is often used for:
- Customer performance reports
- Partner dashboards
- Agency reporting portals
- SaaS products with embedded analytics
This helps make reporting feel more professional and easier to access. It also gives teams more control over how reports are presented, especially when Power BI content needs to reach people outside the internal organization.
The report should not feel disconnected from the service
A strong report can lose impact if the delivery experience feels separate from the rest of the customer relationship. When users move from a branded service into an unfamiliar reporting environment, the experience can feel less consistent and harder to navigate.
Skald BI helps organizations share existing Power BI reports through a secure branded portal. That makes it possible to keep building reports in Power BI, while giving customers, partners and internal users a reporting experience that feels connected to the company providing it.
Use cases
See how different types of organisations use Skald BI to share Power BI securely with employees, customers and partners.
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Frequently asked questions
What is white label reporting?
What is an example of white label reporting?
An example is a customer portal where clients log in and view Power BI reports with the provider’s branding instead of a generic BI interface.
Why do companies use white label reporting?
Companies use white label reporting to create a more consistent customer experience and make reports feel like part of their own service.
Does white label reporting still need access control?
Yes. White label reporting still needs secure access, permissions and data controls so each user only sees the reports and data meant for them.
How does white label reporting relate to Skald BI?